Email Stopwatch is the only automatic email time tracking software for hourly billing professionals and customer service departments. As a small but growing business, it’s Co-founder Laura Berthiaume, has several different roles to play at the same time. When she initially partnered with Justin Jacques she was managing the company’s sales, marketing and admin efforts all at the same time. Laura describes a situation where she was always thinking about her long to-do list and constantly worried about dropping the ball.

Email Stopwatch partnered with Justin Jacques because they knew they needed more consistent followup and touch points in the sales process. Their process after potential users signed up for a free trial or submitted their email on the site was full of leaks where customers could leave the sales funnel. It was clear to the team that Infusionsoft could fix these problems that but no one had to time to get it setup and working at its full potential.

Justin was able to sit with the co-foudners at Email Stopwatch to figure out the best way to develop a comprehensive sales process from the website. He was also able to determine every potential spot where a customer could need extra support before they left the free trial to help increase conversion rate.

Justin helped Email Stopwatch get clear on how their sales process should flow, he recommended sequences and email copy to better communicate the offer to potential customers. After only 6 months, Justin was able to increase conversion rates from free trials on the site by 23% and increase customer retention by 14%.